Walk down your local seafront or high street and you’ll be sure to spot many different fast food and fish and chips shops. Fish and chips hold a cherished place in the hearts of the British public, and making sure that you stand apart from the others is important.
You might wonder, ‘Do we really need to brand our fish and chip boxes?’; the short answer is a resounding yes.
In this article, we’ll offer more insight from the team here at Wyatt and Ackerman and some reasons why you should be branding your fish and chip boxes to attract customers, stand out from the crowd and boost your business presence.
First Impressions Matter
The packaging of your fish and chips is the first tangible interaction a customer has with your food. Having well-branded fish and chip boxes will set the stage for the quality of the food, and it allows you to convey the care, professionalism and time that you take into producing your food before the customer even takes the first bite.
In the food industry, first impressions count and make or break the customer experience, which can tie in with customer loyalty.
Brand Recognition
Branding your fish and chip boxes creates a recognisable image in the minds of your customers. Fun, eye-catching packaging with distinctive logos, colours, or a memorable tagline can all make your brand stand out in a saturated market.
When customers enjoy and remember your packaging, this makes them more likely to return, creating a returning business.
This recognition can extend beyond a fun dining experience, to word-of-mouth referrals and social media shares.
Stand Out From The Crowd In A Competitive Market
The fish and chip market is saturated and competitive. Businesses are constantly vying for attention and hungry customers will be more inclined to go to the first business they see. Unless you can make yourself stand out from the crowd.
Branded boxes make your business stand out from the competition and unique packaging highlights your commitment to customer experience and a quality product. With some thought, you can also make your mark as a business that has a devotion to sustainability and the local sourcing of ingredients.
This can make all the difference in attracting and retaining customers who want something special for their dining.
Great Marketing & Promotion
Your packaging also extends to a great marketing tool. Branded fish and chips boxes can feature special messages, QR codes leading to your website or social media profiles, or information about current and upcoming promotions.
Not only does this boost the customer’s experience, but it also provides a way to directly communicate with your customers, drive engagement and further sales.
Enhance The Perceived Value of Your Product
Customers associate high-quality packaging with high-quality food. Taking the time to design and invest in branded packaging shows your commitment to your products, allowing you to justify a higher price point.
This can all lead to increased profitability and a stronger market position.
Look Great From A Sustainability and Environmental Point of View
Consumers are becoming increasingly environmentally conscious, so sustainability is a great selling point. Lean into your customer’s concerns and showcase your commitment to environmentally friendly practices.
Communicate your green initiatives, and attract environmentally conscious customers.
Create A Memorable Experience
Finally, branded packaging contributes to a memorable experience.
Fish and chips are a cultural staple that often plays into fond memories and traditions of many British families. Can you remember the newspaper wrappings of the fish and chips you had by the beach as a child, or the particular packaging of the local chippy on a Friday evening?
That added touch of thoughtfulness shows you care, and when you invest in well-designed, branded boxes, you’ll enhance your customers’ experience, associating positive memories with your brand.
Branding your fish and chips boxes doesn’t just come down to an additional cost. It’s a strategic investment in your business and its future. Enhance your customers’ experience, grow loyalty and set yourself apart from your competitors.
Prioritising brand packaging elevates the perception of your brand and creates a lasting impression that gets your customers wanting to come back for more.
You want to create value for your business and your customers, so remember, the next time you order fish and chips boxes, the branded box is more than just a container; it’s a step forward for growing your brand’s identity.
